Job Description

Overview As a Marketing Science Analyst, your curiosity drives you to understand how marketing science fits in the big picture of a project. Bring 1 to 3 years of experience, owning marketing science deliverables across a broad range of initiatives, and focus on at least two of the following areas: tracking and measurement, implementation, reporting, data visualization, testing and evaluation, data integration, or statistical modeling. You understand the main Digital marketing channels, enjoy collaborating with others, and communicate clearly and effectively. The Talent Team at Critical Mass is focused on ensuring we provide the best training, onboarding, and employee experience possible. Our new hires and employees are the future of our organization, and we want to set you up for long-term success. We expect our team to work from an office a minimum of 3 days a week. Responsibilities Analyze complex data to find patterns, solve problems, and identify opportunities. Turn data into actionable insights through storytelling and data visualization. Design, build and automate analyses, reports, dashboards, and other deliverables. Gather marketing data across paid and owned channels to analyze campaign performances, understand user behaviors, and report findings. Assist in the ideation, development, and execution of measurement frameworks. Determine and implement methods to improve analytics processes. Collaborate with other disciplines and partner agencies to deliver comprehensive solutions to internal and client requests. Occasionally support senior colleagues with analytics material for new business pitches and requests for proposals. Qualifications Top-notch communication and collaboration skills. Experience with at least one website analytics platform (e.g., Google Analytics, Adobe Analytics). Experience with at least one digital media platform (e.g., Google Campaign Manager, Google Ads, Facebook Insights, Search Ads 360). Experience with at least one data visualization platform (e.g., Tableau, Datorama). Strong understanding of digital media channels (e.g., Social, SEM, SEO, OLV) including how they work and interact. Familiarity with marketing attribution models and techniques (e.g., MMM, MTA). Familiarity with statistical analysis techniques and quantitative methods. Ability to efficiently manage multiple projects, proactively communicating needs, roadblocks, and statuses. What We Offer Maternity and parental leave extra days Competitive benefits packages Vacation, compassionate leave, sick days, and flex days Access to online services for families and new parents Diversity and Inclusion Board with 12 affinity groups Internal learning and development programs Enterprise-wide employee discounts Critical Mass is an equal opportunity employer. #J-18808-Ljbffr Critical Mass

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