Job Description

Job Description

Marketing Associate

Location: New York, NY — Hybrid

Reports to: VP of Marketing or Director of Operations

About Hudson Medical & Hudson Mind

Hudson Medical and Hudson Mind are leaders in integrative medicine and mental health, offering innovative treatments, personalized care, and cutting-edge therapies.

The Marketing Associate supports both traditional and digital initiatives across Hudson Medical and Hudson Mind. You’ll build community and referral relationships, create high-quality content, and elevate our in-clinic and online brand presence. The ideal candidate brings at least 4 years of experience, thrives in a collaborative healthcare setting, and has a genuine passion for health and mental health.

• Relationship Marketing: Build and nurture relationships with referring businesses, physician partners, and community organizations to drive referrals and brand awareness.

• Physical/“Four-Wall” Marketing (Healthcare): Own in-clinic brand experience across our physical spaces—lobbies, exam rooms, and treatment areas—including signage, wayfinding, patient education displays, screen content, print collateral, service menus, seasonal campaigns, and promotions that increase conversions and repeat visits. Partner with Operations to execute flawlessly.

• Digital Marketing: Maintain and update website content (CMS), manage social channels, support paid campaigns, and ensure all online assets align with brand standards.

• Content Development: Partner with providers and thought leaders to create educational and promotional content (blogs, newsletters, short-form video, social copy, patient stories).

• Collateral Creation: Develop and maintain print + digital materials for patient engagement, referral outreach, and business development.

• Campaign Support: Plan, execute, and track multi-channel campaigns (email, social, paid, events); help coordinate patient and community events.

• Analytics & Reporting: Monitor performance metrics (traffic, leads, referral volume, conversions) and provide clear insights to optimize ROI.

• Cross-Functional Collaboration: Work closely with Operations, Clinical teams, and Leadership to ensure consistent messaging across every touchpoint.

• Bachelor’s degree in Marketing, Communications, or related field.
• 4+ years of professional marketing experience (healthcare or wellness preferred).
• Demonstrated experience marketing physical/4-wall spaces (retail, hospitality, or healthcare) with measurable impact on footfall, patient conversions, and in-clinic upsell.
• Strong command of digital channels (CMS, social platforms, email/marketing automation).
• Excellent writing and content creation skills.
• Highly organized; able to manage multiple projects and deadlines.
• Strong interpersonal skills for partnership building and vendor/agency management.
• Passion for health and mental health and a mission-driven mindset.
• On-site presence 4 days/week in our NYC location; occasional evenings/weekends for events.

• Estimated salary: $80,000, depending on experience and skills, plus performance bonus potential and comprehensive benefits.
• Medical, dental, vision; PTO; and other standard benefits.

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