Job Description

Overview The successful candidate will be the lead in managing APHA’s email marketing efforts and tools company-wide. The Email Marketing Specialist reports to the Deputy Director, Marketing. The ideal candidate will have a demonstrated record of success with email marketing, including engaging and growing supporter lists, working collaboratively across departments, and using email to enhance reach and increase revenue. Familiarity with Informz, HubSpot, Mailchimp, Klaviyo, Salesforce Marketing Cloud or similar system required. Responsibilities Lead email marketing efforts for the entire organization, including designing, building, testing, sending and optimizing email campaigns. This requires understanding goals and taking draft content from others to create compelling emails that drive action from the desired audience toward achieving goals, along with recommending email content to aid in reaching individual department/project goals and overall strategic goals for APHA. Serve as the product owner of our email marketing tool, Informz, and seek to optimize the use of the platform. Review email results and share findings with departments as well as strategize on potential improvements. Oversee all e-mail lists. Test and optimize new data segmentation strategies to feed into department campaigns. Devise innovative strategies to grow APHA’s supporter list, improve the data quality, and increase interaction/engagement with APHA communication campaigns and programs. Perform other duties as assigned. Qualifications Bachelor’s degree. Advanced degree is desirable. 2-4 years of experience designing and creating effective emails in email marketing tool. Excellent communication skills, both oral and written. Familiarity with Informz, HubSpot, Mailchimp, Klaviyo, Salesforce Marketing Cloud or similar system required. Comfort editing and writing email copy and providing suggestions to departments. Interest in email design and UX best practices. Experience with wireframing is a plus. Strong time management skills and ability to prioritize effectively. Knowledge of HTML and CSS is a plus. Previous experience with a membership association or other nonprofit advocacy organization desirable, health-related is a plus. Comfort working with and analyzing data is required. Team player. Travel to the Annual Meeting is required with other occasional travel possible. Position is based in downtown DC near several metro stations. Hybrid work environment. Hours: 35 hours a week, full-time, Monday - Friday (daytime). Number of openings: 1. Applicants who meet the requirements and are interested in being considered for this position should submit the following information: Cover letter; Resume; A writing sample; Salary requirement; At least 2 supervisory references and 1 professional reference (name, title, company name and phone number and email). Vaccination Policy: New Hires and Employees must adhere to APHA COVID-19 Vaccination Mandate Policy. CLOSING DATE: Open Until Filled SALARY RANGE: Mid to high-60’s (salary commensurate with experience & job role). APHA offers a competitive salary and excellent benefits. EEO/AA/VETS/DISABILITY. APHA is strongly and actively committed to diversity in its workplace. American Public Health Association

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