Job Description

Job Description

Job Description

Are you passionate about creating content that connects with people and drives engagement? Payne Auto Group is looking for a Social Media Coordinator to bring creativity, strategy, and energy to our digital presence. This role is perfect for someone who lives and breathes social media, loves storytelling, and wants to grow with a fast-paced, dynamic team.

• Develop and execute creative social media strategies that grow brand awareness and engagement.
  
• Plan, create, and publish eye-catching content (photos, videos, graphics, captions) across platforms like Facebook, Instagram, X (Twitter), TikTok, YouTube, and LinkedIn.
  
• Monitor social channels daily — engage with our audience, respond to comments/messages, and build community.
  
• Partner with our marketing team to launch and track exciting campaigns, promotions, and events.
  
• Analyze performance metrics and adjust strategies to maximize reach, engagement, and conversion.
  
• Stay ahead of social trends, platform updates, and creative best practices to keep our content fresh.
  

• Bachelor’s degree in Marketing, Communications, or related field (preferred but not required).
  
• Previous experience in social media, digital marketing, or content creation.
  
• Strong understanding of major platforms: Facebook, Instagram, TikTok, YouTube, X, and LinkedIn.
  
• Excellent writing and communication skills — you can craft a caption that gets attention.
  
• Creative mindset with photography, video, or design skills a big plus.
  
• Analytical thinker who can turn data into insights.
  
• Self-motivated, detail-oriented, and comfortable working in a fast-paced environment.
  

At Payne Auto Group, you’ll be part of a supportive, creative marketing team that values innovation and collaboration. You’ll have the opportunity to shape how our brand connects with the community, tell stories that matter, and grow your career in digital marketing.

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