Job Description

Job Description

Expansion Desk is hiring for SEO Accounts Manager- Remote Position

Position: SEO Accounts Manager

Experience: 6-18 years as Snr SEO Specialist

Timings: 6:30pm to 02:30am IST 

Schedule: Monday thru Friday

Location: Remote (Work From Home)

Role Type: Client Facing Role (Google Meet with Americans Daily)

Skills: Excellent Personality & Interpersonal Skills

Salary: Upto - INR 60,000 Per Month

Language: Full Professional English Proficiency 

Workspace: Required Fast Working Laptop/Internet & Undistracted Workspace

Interested: Share 2-3 Mins Intro Video to start hiring process

The Job: Manage account strategy, planning, direction, and execution for multiple client accounts 

Requirements

· Excellent English written and verbal communication skills

· Can listen and understand to formulate on-point responses

· Grasp of SEO best practices and white-hat techniques and has the ability to implement on a website

· Good knowledge of Google Analytics, Search Console, tag manager, and some data analysis. Is analytical, can look at reports, derive root cause, explain what has happened and recommend actions to take

· Works independently to move accounts forward and can answer many of their own questions from what's documented in our project management software or other team members

· Collaborate with other team members and divisions to get tasks completed

· Knows wordpress

· Willingness to master a new, full-featured SEO platform they haven't used before

· Understanding how to localize SEO for smaller brick and mortar/local service businesses

· Can maximize and grow traffic Google Business Profiles, search engines, and LLMs (Large Language Models)

Functions

Client Relations/Account Direction

1. Understand how SEO fits into the client's specific business, which products and services are the most profitable, and the best geographic areas to target.

a. Example: understands that a roofer does roof repairs and installation, and knows for each client whether they do both commercial and residential roofs, what the most profitable services and geos are. Can direct the account accordingly.

2. Meets with clients every quarter to understand above from them, and communicate how our actions and strategies address and help the client's business be successful.

3. Takes notes from client meetings and puts them into project management software for execution.

4. Explains SEO concepts thoroughly and in simple terms that clients can understand.

5. Translates client feedback into our Content Calendar so content team can execute on GBP and blog posts

Project Management

1. Follows up with clients to secure items needed to move the account forward

a. Approvals needed to post blogs and GBP posts that need approval.

b. Secures access to GBP, website credentials, Google Analytics and other logins needed

1. Creates tasks for execution, carries out the execution. Follows up on tasks assigned to other team members to make sure they are done so backlog does not form.

Execution and Deliverables

1. Troubleshoot technical SEO issues, like plugins that interfere with our SEO plugin, and direct issues to the right team.

2. Implement Schema code for local business, product and service pages

3. Google Analytic/Search Console, and Tag Manager setup and implementation of conversion tracking

4. Send out monthly reporting with brief, simple data story so clients understand

5. Send client updates when work has been done on their account

6. Handle technical errors, error /fix tracking within tracking platforms and on website. Fix indexation and robots.txt problems

7. Conduct on-page optimization, content formatting, meta tag implementation, content updates

8. Knowledge of best practice in website UI/UX, including conversion optimization and accessibility. Can raise tickets to address these on websites and conduct fixes when necessary.

9. Develop and implement link-building program to gain relevant links beneficial to clients.

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