Overview Key Responsibilities Plan, execute, and optimize Meta Ads, TikTok Ads, Google Ads (Search, Display, YouTube), and Amazon Ads (PPC / DSP, Helium10). Manage and optimize Meta Shop and TikTok Shop catalogs, feeds, offers, and campaigns. Drive Shopify conversion optimization (funnels, upsells, offers, A / B testing). Launch and manage mobile app (Tapcart, Recart, or AI-powered). Set up and maintain segmentation + hyper-targeting for email, SMS, and push campaigns. Oversee subscription platform (Recharge), including churn reduction, upsells, and win-back campaigns. Build reporting dashboards covering CAC, ROAS, LTV, churn, and cohort performance. Provide insights to CEO and marketing team for offers, promotions, and retention strategies. Conduct ongoing competitive and market analysis to inform campaign strategy. Qualifications Bachelors degree in Marketing, Business, or related field. 24 years experience in performance marketing, e-commerce growth, or analytics. Proven hands-on expertise in Meta Ads + TikTok Ads + Google Ads. Experience with Amazon Ads (PPC, DSP, Helium10). Experience managing Meta Shop + TikTok Shop catalogs and campaigns. Strong understanding of Shopify ecosystem (CRO, Recharge, Tapcart / Recart). Proficient in Google Analytics + Excel / Sheets (pivot tables, cohort analysis). Ability to translate data into actionable strategies. N/A Nice to Have: ESP experience (Omnisend, Klaviyo, or similar). SQL or BI tool knowledge (Tableau, Looker, Power BI). Experience in consumer goods, wellness, or supplements. What We Offer Competitive salary with clear pathways for growth. Full-time, in-office role in our modern Coral Gables HQ, surrounded by a dynamic and professional community. Health, dental, and vision insurance eligibility after a 3-month provisional period. Payroll and compliance through Gusto (direct deposit, HR support). 401(k) with employer match (program currently being implemented). Future eligibility for performance-based long-term incentive programs designed to reward employees who grow with the company. Additional details / hours: Coral Gables, FL (Onsite, MondayFriday, 9 : 00am5 : 00pm) Reports to : CEO recblid 1otoa6xvq9sh3r6l7ws3cvse1wotto #J-18808-Ljbffr SEASON34 LLC
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