Job Description

Job Description

We are seeking a Product Marketing Manager (Marketing Manager) to join our datacenterHawk team in Dallas, TX. datacenterHawk empowers people to make better data center real estate decisions by providing the most accurate and useful data center real estate information to the market.

In this role, you'll directly manage how our datacenterHawk products are marketed to the public. Reporting to the Sales Director, you will be responsible for planning and executing multifaceted marketing campaigns to drive conversion and increase client retention. We’re looking for a marketing professional who’s equal parts creative, analytical, and innovative. If you’re a dynamic and self-motivated professional who likes using your creativity to help create a strong marketing message that increases sales, we’d love to have you as part of our team.

Primary duties and responsibilities

• Develop, execute and optimize marketing campaigns to drive growth, including: email marketing, direct mail, interactive/web marketing, sales webinars, telemarketing and advertising efforts (SEO, SEM, and social)
• Collaborate with internal teams including marketing, sales, events operations, editorial data services and web development
• Use reporting analytics tools to review, analyze, and optimize user experiences
• Collaborate on content generation to meet inbound organic traffic goals
• Contribute to the development of lead nurturing campaigns, including developing initial strategy, managing email and landing page creation, and sales communication
• Analyze ROI on marketing tactics and refine promotional plans on a continuous basis
• Track revenue and expenses to ensure budgetary goals are met

Additional responsibilities

• Additional duties as assigned

Critical competencies

• Business Acumen - Demonstrate an understanding of the business strategy and how it impacts their own area, balances short & long-term goals, knows the competition and the industry, and demonstrates leveled understanding of business data and financial reporting
• Ownership & Execution - Demonstrates a sense of ownership to drive issues to closure, maximizes the use of existing processes while continuously pursuing ways to improve efficiencies, sets aggressive goals, monitors progress, and delivers results, seizes more opportunities than others
• Enthusiasm & Passion - Communicates a compelling and inspired vision of core purpose, focused on the future (not the past), inspires others to take the journey, sparks passion and creativity among those around them

The individual

• Highly organized with ability to multi task in a fast-paced environment
• Detail-oriented, strong problem solving and analytical skills
• Ability to work collaboratively with other internal stakeholders and high-powered clients
• Strong presentation, writing, and communication skills
• Proficient in Outlook, Excel, Word, and PowerPoint
• Experience in B2B and/or product marketing preferred

Qualifications

• Bachelor’s Degree
• 1-3 years of experience in a marketing manager or similar role
• 3-5 years marketing experience
• Ability to work in our Dallas, TX office

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