Performance Marketing Manager Job at Entertainment Earth, Simi Valley, CA

OUFwdTQydDZzTTlUbVZNMGJxSnNCd1krbUE9PQ==
  • Entertainment Earth
  • Simi Valley, CA

Job Description

Why Entertainment Earth

We believe in connecting fans to the characters, stories, and brands they love. Every product, experience, and interaction is created to celebrate what fans love most by inspiring joy, sparking nostalgia, and building lasting connections to their fandoms.

About the Role

We are looking for a data-driven Performance Marketing Manager to lead paid media strategy and website performance for our DTC business. This role covers both paid acquisition and onsite optimization, including SEO and CRO. The balance of responsibilities may shift month to month depending on business needs, so flexibility and adaptability are key. You will be hands-on with campaigns, analytics, and site improvements to ensure traffic turns into measurable growth. You will play a key part in connecting fans to the collectibles and characters they love by making their online experience easier, more engaging, and more fun.

Responsibilities:

Campaign Strategy and Execution

  • Plan, launch, and optimize paid media campaigns across Meta, Google Ads, Criteo and other key platforms.
  • Test emerging channels such as TikTok and Reddit to expand reach and acquisition.
  • Manage pacing, targeting, ad refreshes, and budget allocation to maximize campaign effectiveness.

Performance Optimization

  • Monitor and analyze campaign performance using KPIs such as ROAS, CAC, and MER.
  • Conduct A/B testing to refine targeting, messaging, and performance.
  • Evaluate attribution models and reporting to understand channel performance across the customer journey.
  • Provide actionable recommendations to improve efficiency and scale paid media results.

Agency and Cross-Functional Collaboration

  • Manage day-to-day relationship with paid media agency ensuring priorities and performance targets are met.
  • Collaborate with marketing and purchasing teams to support campaign launches and promotional priorities.
  • Partner with the Email & SMS Manager to align acquisition campaigns with retention and engagement strategies.
  • Provide input into the promotional calendar and product launch planning from a paid media perspective.

Website Optimization and SEO

  • Implement SEO best practices across site content, metadata, and product pages.
  • Drive CRO initiatives to improve conversion rate, checkout flow, and landing page performance.
  • Audit and enhance website UI/UX to improve navigation, discoverability, and customer experience.
  • Align site updates with campaign and promotional priorities.

Analytics and Consumer Insights

  • Maintain reporting dashboards to track paid media performance and overall DTC results.
  • Leverage analytics and customer insights to inform targeting strategies, offers, and messaging.
  • Conduct consumer research, including surveys and competitive analysis, to deeply understand fan preferences and behaviors.

Requirements

  • 4 to 6 years of experience in performance marketing or digital media in a consumer product environment, ideally toys and collectibles.
  • Hands-on experience managing Meta and Google Ads campaigns with a proven track record of driving results.
  • Experience with SEO and website optimization including CRO and UI/UX improvements.
  • Familiarity with emerging platforms such as TikTok and Reddit a plus.
  • Strong skills in campaign analytics, attribution, A/B testing, and performance reporting.
  • Experience conducting consumer research, including surveys and competitive analysis.
  • Proficiency with Google Analytics and ecommerce platforms.
  • Highly organized with attention to detail and a proactive, problem-solving mindset.
  • Experience managing paid media budgets and agency relationships.
  • Knowledge of platform policies, privacy regulations, and industry best practices.

Our Core Values:

  • Leadership
  • Collaboration
  • Accountability
  • Data/Insight Driven
  • Diverse & Inclusive
  • Curious
  • Fun

Benefits of Joining the Team!

  • Discounts on your favorite collectibles!
  • Free snacks! Clock out by 12pm on Fridays! Bring your dog to the office!
  • Medical/Dental/Vision Plans/Additional Optional Plans
  • Paid Time Off plus Holidays
  • 401(k) matching plan, educational reimbursement and much more!

Job Tags

Work at office, Shift work,

Similar Jobs

Aegis Worldwide

Quality Manager - Food Job at Aegis Worldwide

 ...Job Description Job Description Job Title: Quality Control Manager Location: Wheeling, IL & Bensenville, IL (onsite, rotational between facilities) Employment Type: Full-Time About the Role We are seeking an experienced and hands-on Quality Control... 

The Woodhouse Day Spa - Avalon

Spa Attendant Laundry Attendant Cleaner Part Time Job at The Woodhouse Day Spa - Avalon

 ...Job Description Job Description Spa Attendant/ Laundry Attendant/ Cleaner Want to work at Americas BEST day spa? Ready to do what you love? Ready to make a difference and be an important part of our Team at the new, luxurious Woodhouse Day Spa at Avalon?... 

Rio Mar Hospitality Management

Laundry Attendant Job at Rio Mar Hospitality Management

 ...Job Description Job Description Thank you for your interest in the Laundry Attendant position. While we may not be actively filling this specific role right now, we at Wyndham Grand Rio Mar are always eager to connect with talented individuals who share our passion... 

Cytiva

Production Operator 2 - (12hr/Nights/R190) Job at Cytiva

 ...opportunity so you can grow your career and expand your skills in the long term. Forming part of the Biotechnology segment at Danaher, we bring together dedicated technical expertise and talent to develop the next generation of life-changing therapeutics. As a... 

MedCadre

Travel Nurse RN - Psychiatric - $2,402 per week Job at MedCadre

 ...MedCadre is seeking a travel nurse RN Psychiatric for a travel nursing job in Lewiston, Maine. Job Description & Requirements ~ Specialty: Psychiatric ~ Discipline: RN ~ Start Date: 10/06/2025~ Duration: 13 weeks ~36 hours per week ~ Shift: 12 hours,...