Job Description

Head of Marketing (Chicago) - Vertical SaaS (VSaaS) ERP - $20MM+ Funding

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Head of Marketing

Reporting to the CEO, the Head of Marketing will drive the company's growth through demand generation and outbound strategies. The role involves leading a marketing team to accelerate new business, understanding customer needs, and positioning the company for market dominance.

Key Responsibilities

• Lead the marketing team and demand generation efforts
• Manage BDR team, events, content, SEO, and online marketing
• Create and implement strategic growth plans and present to leadership and BOD
• Coach and manage marketing and BDR teams
• Develop a data-driven testing culture and analytics-based marketing strategies
• Drive MQLs and revenue through tailored GTM plans for different markets
• Oversee content strategy and customer engagement initiatives
• Organize and execute key industry events and webinars
• Manage advertising strategies, including paid media and physical mail campaigns
• Maintain and strategize website and digital presence
• Develop annual and quarterly budgets aligned with company goals
• Engage with customers directly to understand their needs and support growth

Qualifications & Experience

• Experience marketing multiproduct B2B SaaS into various verticals
• 5+ years in high-growth companies
• Proven leadership of high-performance BDR/SDR teams
• Experience creating and executing demand generation plans
• Bonus: Manufacturing and ERP experience
• Strong analytics, budgeting, and team-building skills
• Ability to influence without direct authority and advocate effectively

Critical Skills

• Curiosity, analytics, grit, leadership, organization, creativity
• Expertise in account-based marketing, product marketing, and multiproduct marketing

This role requires compliance with security, privacy, ITAR, and US export laws, and employment is limited to U.S. persons.

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