Job Description

Job Description

Job Description

We are looking for an experienced Email Marketing Specialist to develop and execute impactful email campaigns that drive engagement and enhance customer loyalty. This role requires creativity, strategic thinking, and a deep understanding of email marketing platforms and best practices. Join our team in Olive Branch, Mississippi, to play a pivotal role in shaping our brand’s online presence.

Responsibilities:
• Design, implement, and monitor effective email marketing campaigns aligned with business objectives.
• Utilize CRM tools and email service providers to analyze and optimize campaign performance.
• Conduct A/B tests to refine targeting, messaging, and design for improved results.
• Create engaging and visually appealing email templates using Adobe Dreamweaver.
• Collaborate with cross-functional teams to ensure brand consistency across campaigns.
• Track and report analytics to measure key performance indicators and identify areas for improvement.
• Maintain compliance with industry standards and best practices to protect brand reputation.
• Develop strategies to enhance audience segmentation and personalization.
• Stay informed about emerging trends and tools in email marketing to drive innovation.
• Manage campaign schedules, ensuring timely execution and delivery.• Minimum of 3 years of experience in email marketing or a related field.
• Proficiency in Adobe Dreamweaver and other email marketing platforms such as Mailchimp or Exact Target.
• Strong understanding of CRM systems and email service providers.
• Experience conducting A/B testing and analyzing campaign performance metrics.
• In-depth knowledge of email marketing best practices and industry standards.
• Ability to plan and execute campaigns that enhance brand awareness and customer engagement.
• Excellent analytical skills with a focus on data-driven decision-making.
• Strong organizational and project management skills to handle multiple campaigns simultaneously.

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